About the company: Flaco Coquito is a small liquor company in NYC. Their Coquito is dairy-free, gluten-free and all-natural. Coquito is a coconut rum drink from the island of Puerto Rico. The founder created this version of Coquito to cater to those with dietary needs and make a healthier version. 
Purpose: Design the site to be more engaging, increase traffic, and reflect the brand identity. As well as make the design more cohesive and create a friendly user experience.
My Changes: Right off the bat, I wanted to showcase how this "Skinny Coquito," differs from the more traditional Coquito prevalent in the culture of Puerto Rico. I also wanted to organize and create a style guide so that the colors/font did not take away from the brand and confuse users. 
Tech Stack: I used WIX website builder, Adobe Illustrator to create style guides, Adobe Photoshop
the website before re-design
Style Guide

These are the colors that I used for the website. I chose the blue so that it represents the ocean, paradise and the color of the bottle is also blue. I chose orange because it correlates to the logo; it represents the sunset behind the Flaco Coquito girl. For white, I chose to use it for the text because the background color of the website is blue and white has a nice contrast. Black is also used in certain areas for text, that has a white background. 

Typography

I chose three font families; Noto Serif SC, was used on the Flaco Coquito bottle label, I chose this font for the navigation menu and headings. As well as Avenir as a great sans-serif for sub-titles and as a great contrast to the Noto Serif font. The third font is Raleway, I chose another sans-serif font as a great font for the body text. 

This is the new and improved Flaco Coquito website. Feel free to click on the image and check out the live website for yourself!

Back to Top